The Power of Spotify Canvas, and How You Can Add Them To Your Music
When listening to music on Spotify, you may have seen that the background of the “Now Playing” screen features a looped vertical video, typically featuring the artist in some form, or an animated graphic that somehow relates to the overall concept of the music. These videos are called Spotify Canvases, and if your music lacks this key feature, you are going to want to get on top of it right away.
According to Spotify, the “Now Playing” screen is the most viewed location on their app, and this feature gives your art the “power to move” by sharing more of your artistry with your listeners. However, most people are unaware of the power that having a Spotify Canvas on your music holds. It provides a visual representation of the song to the listener as they are listening to it, and adds more personality to your presence on the platform. Additionally, Spotify Canvases are another way to deliver content to your fans that is not anywhere else on your social media or music videos. This means that in order to view this content that is exclusive to Spotify, fans will have no choice but to click on your songs to stream.
The Spotify Canvas feature has been proven successful according to Spotify. They stated that “adding a high quality canvas to a track has increased streams by 120% and saves by up to 114%, in addition to lifts in artist profile visits and shares.” This increase may be due to the fact that Canvases keep people hooked on your music, as they enjoy watching the visuals accompanied by the music.
Another great part of adding a Canvas is when people share your music to their other social media platforms (i.e. Instagram stories, which is one of the most prominent forms of sharing music from Spotify) the Canvas comes along with it. We are sure you have seen people share what they are listening to in their stories, and the album cover is accompanied by the Spotify Canvas in the background. As people share your music to others, adding a Canvas can catch the attention of potential new fans, drawing them to your profile and in turn, compelling them to stream your music.
Overall, adding a Spotify Canvas is a great way to express who you are as an artist, and engage your audience by allowing them to understand your art on a deeper level. But now that you know the benefits of adding a Canvas, the next question is...how do you make one?
Creating a Canvas is in fact, quite simple. All you need is a three to eight second video playing on a loop that represents yourself or your art in some shape or form. This can be through a visual of yourself, as artists such as Lauv did for his debut album ~how i’m feeling~, which featured different clips of him in different settings. This can also be through an animation, which artist Alex Deems did for his EP A Stranger to Trust. The best part about this feature is that you as the artist are given the power to showcase the content you want, and use these visuals as a representation of what you want your audience to know about you.
However, if you are stuck on how to start, we totally understand that! That is why EAR offers the service Motion Echo, which allows you to tell us your vision, and our professional video editors and animators will make it come to life. That way, we take care of the art that accompanies your music, while you take the wheel on making the music yourself.
