After the 2020 showing of the iHeartRadio Music Awards was cancelled due to the onset of the pandemic, the 2021 edition is scheduled to broadcast live on May 27th from the LA Dolby Theater. Fox and iHeartRadio have released the list of nominees and we are not surprised to see it jam packed with all of the successful talents from the past year.

The top nominees include the Weeknd with nominations in eight categories, Roddy Rich and Megan Thee Stallion tied for second with seven nominations, and Harry Styles with six. However many more artists across multiple genres are set up with multiple nominations. Pop female sensations such as Taylor Swift, Ariana Grande, Billie Eilish; K-Pop groups BTS and BLACKPINK; and country stars Blake Shelton, Luke Combs, and Maren Morris are just a few of the talents in competition for the coveted heart shaped trophy.

With the COVID-19 pandemic putting many aspects of the music industry to a halt, Elton Audio Records has been dedicated to maintaining creative momentum in spite of the circumstances. Since 2020, we have worked to rebrand our label to cater more towards the true vehicles of the industry: the artists. By providing a variety of services, from artist representation, to marketing and promotion, to press, and even content creation, EAR aims to help growing artists stand above the crowd by putting them in charge of their career.

More often than you may think, artists can get too caught up in the process of recording, songwriting, and releasing their new project that they completely forget about the time it takes to create promotional material. Music videos, teasers, artist images, promo photos, and Spotify backgrounds should be treated with the same level of care as the record itself, as these content materials are extensions of the song and a visual representation of your brand. However, we know how much time and effort it takes to host a photoshoot or make a professional video. Therefore, we hope to make the process a little easier.

Lil Nas X not only sits atop the throne of Hell with his new single ‘Montero (Call Me By Your Name)’, but also sits atop the music charts. With twenty thousand downloads and over 24 million streams, the “Old Town Roads” sensation knocked Justin Bieber’s song “Peaches” out of its top spot on Rolling Stones’ Top 100 Songs this week.

BTS condemned anti-Asian violence in a recent statement posted to their band’s Twitter profile. The seven-piece Korean boy band expressed their deepest condolences to the family members of AAPI hate crime victims and shared their own feelings of grief and anger towards the situation. This statement comes two weeks after the Atlanta nail salon shootings and addresses the recent spike of anti-asian violence. While the AAPI community has faced discrimination for many years, these recent attacks are a result of the hateful rhetoric surrounding the community due to the COVID-19 pandemic.