Spotify Listener Personalities: What Do They Mean?
With Spotify’s 2022 Wrapped going around, musicians from around the world are seeing how their music performed over the last year. Even the listeners receive a Spotify Wrapped for their own listening habits ranging from top songs, artists, and much more.
This year, Spotify showcased a new section that has not been seen before, specifically Spotify Listener Personalities, which are based upon 4 metrics.
Depending on these combinations, a listener behavior tag would display on Artist and Listener Wrapped; these could range from Adventurer (ENVU) to Connoisseur (FTLC). These tags can suggest listening habits to help Spotify make better music recommendations, but also help marketers and musicians understand what audience may be interested in your music, and how they prefer to consume it.
In total, there are 16 combinations of personalities Spotify has generated based on these metrics. Titles, metric combinations, and definitions can be found below;
Adventurer - ENVU You're a seeker of sound. You venture out into the unknown, searching for fresher artists, deeper cuts, and newer tracks -- especially gems yet to be found.
Early Adopter - ENVC You've got your finger on the pulse of new music, always seeking the next hot thing. If a song is trending, you're on it.
Deep Diver - FTVU When you love an artist, you dive deep into their catalogs, taking in all the sights and sounds you discover along the way.
Devotee - FNLU When you love an artist, you really love them. You're the kind of fan that knows all the words to the hits, the deep cuts, and every song in between.
Replayer - FTLU You're a comfort listener. You stick with the songs you like, by the artists you like, from whenever and wherever. Why rock the boat?
Connoisseur - FTLC You've got a taste that people can get behind. Your music preferences are proven by popularity and time.
Maverick - ETLU You know who you are as a listener. While everyone's bathing in the mainstream, you're frolicking in that sidestream.
Fan Clubber - FNVC You're the type of fan that artists dream of. When you love an artist, you support them with your full heart.
Top Charter - ELTC You love a hit song -- the kind of track that everyone knows the words to. If music is climbing the charts, you're sure to have it blasting.
Enthusiast - FNLC You're a super fan. When your favorite artist releases new music, you're among the first to know, going above and beyond to show your support.
Time Traveler - ETVU You're like a musical time traveler, a sonic historian. You seek out music that's new to you, regardless of whether it's new to the rest of the world.
Musicologist - ETVC You're a buff of the beats. An aficionado of sound. You're in tune with music's past and present, gravitating towards songs that stand the test of time.
Nomad - ENLU You're a sonic explorer that listens far and wide, but once you find a song or artist you love, it's with you always. Kind of like a musical souvenir.
Voyager - ENLC You expand your world through sound. You're like a musical globetrotter. Or a music-filled blowfish. Your call.
Jukeboxer - FTVC You don't just have one favorite song, you have many. And you love listening to them all, excited to queue up what's next.
Specialist - FNVU You're selective with the music and artists you listen to, but you've got lots of love to go round. Once you decide you like an artist, you're all in.
To learn more about Spotify Listener Personalities, check out this page from Spotify describing the new feature. Looking for your Spotify Artist Wrapped? Log into the Spotify For Artists app to review your musical journey.