Maximizing Your Impact on Spotify Wrapped 2023: A Comprehensive Guide for Artists
Spotify Wrapped is approaching, and it's not just a time for listeners to reflect on their favorite music; it's an opportunity for artists to connect with their top fans. This guide provides a checklist of actions for artists to prepare for the biggest fan moment of the year.
1. Get Personal with a Wrapped Video Message
Upload by November 15: Record a vertical video message (under 30 seconds) for your top fans to be featured in their 2023 Wrapped experience. Share stories, tease upcoming projects, or express gratitude.
Video Guidelines: Ensure the video is shot vertically, contains no music, singing, or lyrics, no explicit content, no logos or brands, and no added text, graphics, or filters.
How to Upload: Visit the video tab in Spotify for Artists to upload your personalized message.
2. Offer Top Fans a Merch Discount
Set Up by November 15: Artists in the US and Canada can reward top fans with a special merch discount. Head to the Merch tab in Spotify for Artists, go to Special Offers, and create a discount. Select "Wrapped" as the reward audience, choose the discount amount, and item(s) to be discounted.
3. Put Your Merch Center Stage
Publish by November 15: Whether or not you offer a discount, get your merch store ready for Wrapped. Use the Shopify integration to publish existing, new, or exclusive merch. Spotify will select up to five items to promote to top fans.
Don't Have Merch? Design and list new merch with Printful. Use code 20WRAPPED for a $20 discount on your first order. Combine it with the $5 per month Shopify Starter plan to start selling.
4. Highlight Your Upcoming Shows
Promote Your Tour Dates: If you have upcoming shows listed on partner sites, Spotify will promote them to your top listeners during Wrapped.
5. Get Your Artist Profile Ready
Add Social Handles: Visit the "About" tab in Spotify for Artists on the web to ensure your social handles are added, making it easy for fans to connect with you.
Set Up Fan Support Link: Use Fan Support in Spotify for Artists to collect end-of-year tips or drive donations for a charitable cause.
Playlist Your 2023 Picks: Create a playlist in your personal Spotify account, and use Artist Pick to feature it on your artist profile. Share your top releases, tracks that inspired you, or your musical favorites of 2023.
Prepare for Spotify Wrapped 2023 now to maximize your impact and make the most of this significant moment for connecting with your fans.
