Anghami Aims to Be the First Platform to Host Over 200,000 AI-Generated Songs
Anghami, a music streaming service based in the Middle East and North Africa (MENA) region, has announced that it is set to host over 200,000 artificial intelligence (AI) generated songs on its platform. The company has partnered with Mubert, a generative music platform that allows users to create unique soundtracks using one million samples from over 4,000 musicians. Mubert's technology takes these samples, written by human musicians and sound designers, and arranges them into finished tracks using AI. By combining Mubert's technology with its own user data and algorithms, Anghami is able to generate thousands of AI-generated tracks that are uniquely tailored to a user's preferred genre, as determined by its machine learning algorithms.
The partnership between Anghami and Mubert is centered around an in-app activation to create "musical football cheers" for the FIFA World Cup, which is currently taking place in Qatar. Anghami users in the Gulf Cooperation Council (GCC) region will be able to pick a country they are "cheering for" and receive a unique song generated by Anghami's technology, informed by their user data. According to Mohammed Ogaily, Vice President of Product at Anghami, the service has already generated over 170,000 songs, and aims to host over 200,000 on its platform.
This marks "the first time any company has generated such a volume of high-quality bespoke songs, employing AI and machine learning," according to Ogaily. He added that Anghami is dedicated to staying ahead of the technology curve, and that the partnership with Mubert presents a great opportunity to "combine music, technology, and football" for its growing audience, which includes a large number of football fans. Paul Zgordan, Head of Music and Co-founder of Mubert, said the company was excited to "test our hypotheses" with the partnership.
It is worth noting that Anghami is not the only music streaming provider to have started creating AI-generated songs. Last month, Tencent Music Entertainment (TME), the owner of China's largest music streaming platforms, announced that it had released over 1,000 tracks containing vocals created by its own AI technology that mimics the human voice. One of these tracks reportedly surpassed 100 million streams. As AI technology continues to advance, it is likely that we will see more and more music streaming platforms experimenting with AI-generated content.
